Thursday, October 12, 2006
Another lo-fi video gem to fry your brains with!

I first heard of OK Go after the viral phenomenon of their previous video hit A Million Ways. The video features the band performing a 3 1/2 minute sexycrazy dance routine[3] in the singer's backyard.
It was recorded in a single continuous take[1] with a borrowed video camera on a tripod. Apparently the total production cost was around $10 with $4.95 going towards film stock(a video cassette).
It became an internet phenomenon becoming the most downloaded music video ever with more than 9 million downloads through YouTube alone.
Now they've released another miracle of crazysexiness with the video for Here It Goes Again. Again it is shot in a single take from a camera on a tripod and choreographed by that vixen of sexycraze Trish. But this time they have props in the form of six running treadmills arranged in a back and forth configuration.
The band proceed to boogy, slide, swing, clap and even `ice skate` their way around this fitness extravaganza for the 3 minutes and 4 seconds
that it takes them to sing the song. flippin' amazing[4].
[1] Though apparently they did have to redo it about 10 times before they got through the entire routine without mistakes[2].
[2] Can you imagine getting to 3 minutes and 20 seconds and then the dude behind you does a start jump or a split at the wrong time? yeeaaaaaargh!
[3] Choreographed by the singer's sister, Trish.
[4] Great song too!

I first heard of OK Go after the viral phenomenon of their previous video hit A Million Ways. The video features the band performing a 3 1/2 minute sexycrazy dance routine[3] in the singer's backyard.
It was recorded in a single continuous take[1] with a borrowed video camera on a tripod. Apparently the total production cost was around $10 with $4.95 going towards film stock(a video cassette).
It became an internet phenomenon becoming the most downloaded music video ever with more than 9 million downloads through YouTube alone.
Now they've released another miracle of crazysexiness with the video for Here It Goes Again. Again it is shot in a single take from a camera on a tripod and choreographed by that vixen of sexycraze Trish. But this time they have props in the form of six running treadmills arranged in a back and forth configuration.
The band proceed to boogy, slide, swing, clap and even `ice skate` their way around this fitness extravaganza for the 3 minutes and 4 seconds
that it takes them to sing the song. flippin' amazing[4].
[1] Though apparently they did have to redo it about 10 times before they got through the entire routine without mistakes[2].
[2] Can you imagine getting to 3 minutes and 20 seconds and then the dude behind you does a start jump or a split at the wrong time? yeeaaaaaargh!
[3] Choreographed by the singer's sister, Trish.
[4] Great song too!